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This web site had the following on the site, "Join our mailing list and receive the latest updates and product info." Our analyzers noticed that the web page said " Here at Willi Footwear we have developed a way to minimise the common blow out in your thongs, flip flops, sandals, jandals." The Website also said " whatever you want to call them! If the strap pulls out of the base, our patented boomerang shaped plugs have been designed to easily slide back through the base at a certain angle so you dont have to hop around with a broken thong!." The website's header had Sale Thongs Regular Thongs Regular Straps Slim Thongs Slim Straps thongs as the most important optimized keyword. It is followed by sandals, jandals, and summer footwear which isn't as highly ranked as Sale Thongs Regular Thongs Regular Straps Slim Thongs Slim Straps thongs. The next words willi.com.au uses is interchangable thongs. thong straps was included and could not be seen by web engines.